It is this emphasis on engagement that is lost with the vanishing of covers. And that is why their vanishing matters.
The cover is the one aspect of a journal issue that is intently focused on readers rather than authors. If we often find journal covers more engaging and poetic than the academic articles within, it is because they are deliberately designed to engage, because they approach us as poets (from Greek, poein, “to make”), as co-creators of meaning, as creative partners in communication. Instead of treating us as passive listeners to a monologue, they address us as active participants in a dialogue. Covers intimate that the facts and ideas articulated by the authors are only part of a greater web of unspoken meanings and not-yet-noticed connections—that communication is, in the end, an open-ended riddle that each reader must solve in her own way.