When I accepted EASTS's invitation to deliver an online talk on writing academic English for publishing, my main concern was how not to repeat another dogmatic preaching of writing principles--many of us in academic have learned from books and lectures as non-native English users but seldom know how to put them into actual practice.I also did not want to sound like a teacher of writers, since it would be unwise to reproduce classroom boredom in a virtual setting. After all, my goal was to free my target audience--aspiring writers of academic English based in Taiwan--from the sole focus of writing skills as it is often the case that college- or graduate- level academic writing curricula to explore the meanings and possibilities of writing scholarly content in a second language.